UX Process and Performance Strategy
Healio was a specialty medical journal and book publisher, entering the digital world with new products such as continuing medical education and specialty data analytics. Having been focused on the print industry for so long, Healio’s design and product management methodologies were stuck in a waterfall mindset. Iterations were long and often resulted in pixel-perfect designs that just didn’t work.
Healio needed to evolve into a Lean UX mindset to reduce time from project inception to launch.
team & Tools
As the only career UX Designer on staff, I worked with almost all circles within Healio: Customer Research, Graphic Design, Business/Stakeholders, and IT/Development.
I worked closely with Senior Graphic Designer / UX Designer Anita Santiago and directly under Design Director Tom Caravallo, sharing my UX experiences and knowledge while learning from their graphic design and publishing experience.
This particular position started as on-site, but transitioned to fully remote when Covid struck. Tools used include UXPin, Adobe Creative Cloud, Jira, Asana, FlowMapp, BrowserStack, Zoom & Team.
I hit the ground running at Healio, learning UX Pin and building working prototypes using their existing methodology within the first week. I observed and documented the design department’s waterfall workflow which was in direct conflict with the IT/Dev team’s Agile/Scrum methodology. In parallel I researched the Lean UX process to implement while also conducting SWOT analysis of competitors.
Utilizing proposed agile workflows, Senior graphic designer Anita Santiago and I were to spearhead the design of a client-facing analytics tool (Healiolytics) to demonstrate the effectiveness of these new processes.
We began holding daily standups, conducting exploratory research, as well as devising collaborative workshops and ideation sessions to build alignment between stakeholders, research, design and dev teams. Anita and I began utilizing iterative and parallel design process as well as agile methodologies to build faster and test earlier.
Our optimized, sprint-focused process allowed us to get Healiolytics to launch on time with UAT and feedback already completed. We created a design system in UXPin which developers could use as a single source of truth, avoiding the previous trap of waiting for & following pixel-perfect designs. Our transformation from physical job sheets and a waterfall, pixel-perfect process to an agile, cloud-centric workflow allowed us to transition from on-site to remote work during the pandemic with ease.